In partnership with M.M.LaFleur, we want to give five (5) winners a box full of prizes to celebrate Emil...


In partnership with M.M.LaFleur, we want to give five (5) winners a box full of prizes to celebrate Emily Oster's newest book, The Family Firm

Each winner will receive:

A hardcopy of Emily Oster’s newest book, The Family Firm: A Data-Driven Guide to Better Decision Making in the Early School Years

The Woolf Jardigan from M.M.LaFleur (A wrinkle-resistant, comfortable knit jacket that blends the sharpness of a jacket with the stretch and softness of a cardigan. In other words, it’s a jardigan!)

The Family Firm worksheets for family decision making

Custom The Family Firm stickers and ice packs

Crayons and coloring books - for the kids!

Cover image for The Family Firm
From the bestselling author of CRIBSHEET and EXPECTING BETTER, the next step in data driven parenting from economist Emily Oster

In The Family Firm, Brown professor of economics and mom of two Emily Oster offers a classic business school framework for data-driven parents to think more deliberately about the key issues of the elementary years: school, health, extracurricular activities, and more.

Unlike the hourly challenges of infant parenting, the big questions in this age come up less frequently. But we live with the consequences of our decisions for much longer. What's the right kind of school and at what age should a particular kid start? How do you encourage a healthy diet? Should kids play a sport and how seriously? How do you think smartly about encouraging children's independence? Along with these bigger questions, Oster investigates how to navigate the complexity of day-to-day family logistics.

Making these decisions is less about finding the specific answer and more about taking the right approach. Parents of this age are often still working in baby mode, which is to say, under stress and on the fly. That is a classic management problem, and Oster takes a page from her time as a business school professor at the University of Chicago to show us that thoughtful business process can help smooth out tough family decisions.

The Family Firm is a smart and winning guide to how to think clearly--and with less ambient stress--about the key decisions of the elementary school years.

We all know parenting is a full-time job, so maybe it's time we start treating it like one.
Emily Oster
© 2020 Rachel Hulin

Emily Oster

Emily Oster is a professor of economics at Brown University and the author of Cribsheet: A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool and Expecting Better: Why the Conventional Pregnancy Wisdom Is Wrong—and What You Really Need to Know. She writes the newsletter ParentData and her work has been featured in The New York Times, The Wall Street Journal, The Washington Post, The Atlantic, and Bloomberg. She has two children.

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Ended on August 5th, 2021 at 11:59pm. Click here for rules.